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Correlation of -Previous Advertisement Expenses- and -Total Sales-of Firms during the Big Recession

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dc.contributor.author Tasar, İzzet
dc.contributor.author Demirel, Gökce
dc.contributor.author Kalayci, İrfan
dc.date.accessioned 2020-07-14T09:15:35Z
dc.date.available 2020-07-14T09:15:35Z
dc.date.issued 2014
dc.identifier.citation Tasar, I., Demirel, G., Kalayci, I. Correlation of -Previous Advertisement Expenses- and -Total Sales-of Firms during the Big Recession. (2014). tr_TR
dc.identifier.issn 2212-5671
dc.identifier.other DOI: 10.1016/S2212-5671(14)00641-8
dc.identifier.uri http://abakus.inonu.edu.tr/xmlui/handle/123456789/16868
dc.description EMERGING MARKETS QUERIES IN FINANCE AND BUSINESS (EMQ 2013) Edited by:Stefan, D; Comes, CA; Munteanu, A; Nistor, P; Stefan, AB Book Series: Procedia Economics and Finance Volume: 15 Pages: 1677-1688 DOI: 10.1016/S2212-5671(14)00641-8 Published: 2014 Document Type:Proceedings Paper Conference Conference: International Conference on Emerging Markets Queries in Finance and Business Location: Tirgu Mures, ROMANIA Date: OCT 24-27, 2013 Sponsor(s):Petru Maior Univ Tirgu Mures tr_TR
dc.description.abstract We know that the global crises that is named "Big Recession" by IMF first resulted a sharp decrease in total demand. The sharp decrease in total demand is not anything different from the real equilibrium in the consumptions. It is obvious that the market conditions forces the individual consumption to an upper level by its instruments. The most important instrument is Advertisement. Paco Underhill; an environmental psychologist says: "If we went into shops only when we needed to buy something, and if once in there we bought only what we needed, the economy would collapse, boom." We will use 20 companies as a sample for our research. We will try to show the correlation between the adv. Expenses and sales and try to find an answer if it is worse or better to make advertisement expenses in the previous period of such a recession. (C) 2014 The Authors. Published by Elsevier B.V. tr_TR
dc.language.iso en tr_TR
dc.publisher ELSEVIER SCIENCE BV, tr_TR
dc.subject Big recession tr_TR
dc.subject advertisement expenses of firms tr_TR
dc.subject their total sales tr_TR
dc.title Correlation of -Previous Advertisement Expenses- and -Total Sales-of Firms during the Big Recession tr_TR
dc.type Article tr_TR


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