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    The Behavior Models of Staff Working in Community Pharmacies
    (Marmara Univ, Fac Medicine, 2016) Dolapcioglu, Nese; Gunes, Gulsen; Ozcelikay, Gulbin
    In this study, behavior of supporting staff, whose working in pharmacies, are discussed and how it should be free of this behavior by taking the opinions of the community pharmacists for located pharmacies in the center of Ankara. Study material consisted 320 units of pharmacists, residing in the province of Ankara, were applied to the questionnaire. According to results of the study; pharmacists wish their staff to respect dignity of the profession, to take heed of cleaning of pharmacy, to be respectful, and to get along with people. The data obtained in this study has remarkable results: e In 30 behavior models, only two significant differences between men and women were defined. According to this having responsibility, and being able to make the right decision, have features in the expressions of women While the pharmacists aged between 23-30 valued being respectful pharmacists aged between 31-40 overrated being perfectionist. Pharmacists aged 51 and older than 51 voted for being tidy. As a result, pharmacists were found to overrate and differentiate being respectful to dignity of the profession for the staff working in community pharmacists when compared to staff working for other commercial enterprises.
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    Brand Personality in Independent Pharmacies
    (Marmara Univ, Fac Pharmacy, 2015) Kose, Ismail Irfan; Gunes, Gulsen; Ozcelikay, Gulbin
    In this thesis, functions of brand personalities are evaluated separately in order to determine the brand personalities of the pharmacies located in the city center of Ankara. The material of this work consists of 329 survey forms which are applied to pharmacy beneficiaries residing in Ankara. According to the results of this research; beneficiaries describes their pharmacies as sincere, hardworking, honest, reliable, self-confident, successful and kind which are the subcategories of brand personality. Besides, it is also observed that beneficiaries do not consider their pharmacies as unique or one and only (indispensable). There are remarkable points obtained as a result of this work. In terms of talent and appearance; pharmacies in shopping centers are meaningfully different from neighborhood pharmacies, pharmacies over an avenue and pharmacies close to the source of prescription. In addition to this; pharmacies' brand personalities are described diversely by beneficiaries according to their demographic characteristics such as age, gender, income level, education and profession. In conclusion; pharmacies do have brand personalities, although they are small businesses.