Correlation of -Previous Advertisement Expenses- and -Total Sales-of Firms during the Big Recession

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dc.contributor.authorTasar, Izzet
dc.contributor.authorDemirel, Gokce
dc.contributor.authorKalayci, Irfan
dc.date.accessioned2024-08-04T20:57:33Z
dc.date.available2024-08-04T20:57:33Z
dc.date.issued2014
dc.departmentİnönü Üniversitesien_US
dc.descriptionInternational Conference on Emerging Markets Queries in Finance and Business -- OCT 24-27, 2013 -- Tirgu Mures, ROMANIAen_US
dc.description.abstractWe know that the global crises that is named Big Recession by IMF first resulted a sharp decrease in total demand. The sharp decrease in total demand is not anything different from the real equilibrium in the consumptions. It is obvious that the market conditions forces the individual consumption to an upper level by its instruments. The most important instrument is Advertisement. Paco Underhill; an environmental psychologist says: If we went into shops only when we needed to buy something, and if once in there we bought only what we needed, the economy would collapse, boom. We will use 20 companies as a sample for our research. We will try to show the correlation between the adv. Expenses and sales and try to find an answer if it is worse or better to make advertisement expenses in the previous period of such a recession. (C) 2014 The Authors. Published by Elsevier B.V.en_US
dc.description.sponsorshipPetru Maior Univ Tirgu Muresen_US
dc.identifier.doi10.1016/S2212-5671(14)00641-8
dc.identifier.endpage1688en_US
dc.identifier.issn2212-5671
dc.identifier.startpage1677en_US
dc.identifier.urihttps://doi.org/10.1016/S2212-5671(14)00641-8
dc.identifier.urihttps://hdl.handle.net/11616/102708
dc.identifier.volume15en_US
dc.identifier.wosWOS:000357094000217en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartofEmerging Markets Queries in Finance and Business (Emq 2013)en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBig recessionen_US
dc.subjectadvertisement expenses of firmsen_US
dc.subjecttheir total salesen_US
dc.titleCorrelation of -Previous Advertisement Expenses- and -Total Sales-of Firms during the Big Recessionen_US
dc.typeConference Objecten_US

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