Elazığ yöresinde süt ve süt ürünlerinin pazarlama yöntemleri ve problemleri üzerine bir çalışma
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Dosyalar
Tarih
2001
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Öz: Bu çalısmada, Elazıg yöresinde sadece hayvancılıkla ugrasan isletmelerin süt ve süt ürünlerinin pazarlama problemleri ve tüketicilere ulastırma biçimleri ortaya çıkarılması amaçlanmıstır. Bu amaçla, 1999 yılında Elazıg merkez ve ilçelerinde bulunan toplam köy sayısının %30’nu temsil edecek sekilde köylerde sadece hayvancılıkla ugrasan 738 isletmeden yüzyüze görüsme yoluyla veriler toplanmıstır. Elazıg’da süt ve ürünlerinin satıs sekilleri, özel mandıralara (süt fabrikası), bakkal ve benzeri yerlere çig süt olarak, bakkal ve benzeri yerlere yogurt olarak, bakkal ve benzeri yerlere çig süt, yogurt, tereyagı, peynir ve çökelek olarak belirlenmis ve toplam 738 isletmedeki oransal dagılımı sırasıyla % 3.7, 16.4, 8, 8, 71.1 olarak bulunmustur. Elazıg’da süt ve ürünlerinin satıs yerleri bakkal v.b., mandıra ve diger yerlere (yakın çevredeki semt sakinlerine ve toplayıcılara) seklinde belirlenmis oransal dagılımı sırasıyla % 45.5, 1.3 ve 53.2 olarak bulunmustur.
Abstract: The aim of this study was to investigate problems being encountered, marketing channels of milk and dairy products of specialised dairy enterprises in Elazıg province. For this purpose, data from total number of 738 dairy farms located in Elazıg province and its districts were collected via personale interviews in 1999 years. The marketing channels of milk and dairy products in Elazıg were determined as row milk to private dairy processing plant and to small grossaries, as yoghurt to markets and similar shops, as crude milk, yoghurt, fresh butter and skim-milk cheeese to markets and similar shopsand the selling rates according to the product type in the 738 administration were calculated to be 3.7, 16.4, 8.8, 71.1%, respectively. Selling places of milk and its products in Elazıg were determined as markets and similar shops, milk factories and other places which serve to inhabitants within the neighbourhood and to the collectors, their rates in the administrations were found as 45.5, 1.3 and 53.2 %, respectively.
Abstract: The aim of this study was to investigate problems being encountered, marketing channels of milk and dairy products of specialised dairy enterprises in Elazıg province. For this purpose, data from total number of 738 dairy farms located in Elazıg province and its districts were collected via personale interviews in 1999 years. The marketing channels of milk and dairy products in Elazıg were determined as row milk to private dairy processing plant and to small grossaries, as yoghurt to markets and similar shops, as crude milk, yoghurt, fresh butter and skim-milk cheeese to markets and similar shopsand the selling rates according to the product type in the 738 administration were calculated to be 3.7, 16.4, 8.8, 71.1%, respectively. Selling places of milk and its products in Elazıg were determined as markets and similar shops, milk factories and other places which serve to inhabitants within the neighbourhood and to the collectors, their rates in the administrations were found as 45.5, 1.3 and 53.2 %, respectively.
Açıklama
Anahtar Kelimeler
Kaynak
Lalahan Hayvancılık Araştırma Enstitüsü Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
41
Sayı
2
Künye
AKKILIÇ M. E,SEVEN P. T,ÇERÇI I. H (2001). Elazığ yöresinde süt ve süt ürünlerinin pazarlama yöntemleri ve problemleri üzerine bir çalışma. Lalahan Hayvancılık Araştırma Enstitüsü Dergisi, 41(2), 31 - 37.
