Role of Instagram Influencers on Destination Image: A Netnographic Study

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dc.authorscopusid57192213103
dc.authorscopusid58398365600
dc.authorscopusid58396807600
dc.contributor.authorBinbasioglu H.
dc.contributor.authorYilmaz Y.K.
dc.contributor.authorYilmaz M.B.
dc.date.accessioned2024-08-04T20:03:38Z
dc.date.available2024-08-04T20:03:38Z
dc.date.issued2023
dc.departmentİnönü Üniversitesien_US
dc.description9th International Conference of the International Association of Cultural and Digital Tourism, IACuDiT 2022 -- 1 September 2022 through 3 September 2022 -- 295699en_US
dc.description.abstractThe main purpose of this study is to reveal how the posts of popular travel influencers who produce special content for Cappadocia, an attractive destination in Turkey, determine the image and perception of Instagram users about the region. For this purpose, user comments (emotions, thoughts, expectations, etc.) on the posts of influencers about Cappadocia on Instagram were examined by the netnography method. The analysis was applied to the comments made by the social media users on posts of three travel influencers who visited Cappadocia between 1 January and 15 August 2022 and shared with related tags. Considering the findings obtained from the social media user’ comments, the posts of the travel influencers about Cappadocia activated the emotions of the users and contributed positively to the perception of the region. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.en_US
dc.identifier.doi10.1007/978-3-031-26829-8_26
dc.identifier.endpage432en_US
dc.identifier.isbn9783031268281
dc.identifier.issn2198-7246
dc.identifier.scopus2-s2.0-85163365327en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage417en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-031-26829-8_26
dc.identifier.urihttps://hdl.handle.net/11616/91958
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer Natureen_US
dc.relation.ispartofSpringer Proceedings in Business and Economicsen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCappadociaen_US
dc.subjectDestination imageen_US
dc.subjectInstagram influencersen_US
dc.subjectNetnographyen_US
dc.subjectSocial mediaen_US
dc.titleRole of Instagram Influencers on Destination Image: A Netnographic Studyen_US
dc.typeConference Objecten_US

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