THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS
Küçük Resim Yok
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Varazdin Development & Entrepreneurship Agency
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study was designed as theoretical and analyzed characteristics of family companies. In additon, we elaborate on management and administration problems of family-owned companies. The concept of unstitutonalization is defined and announced that the causes of the problems of intitutionalization. In this study, how marketing function is being carried out in family businesses and marketing issues of small businesses are examined. A function that is related to marketing - from pricing to advertising, customer relations to distribution were discussed in detail. As a result we present a few suggestions about marketing decisions taken in the family businesses. We believe that these suggestions will be important for each company which is defined as a small businesses.
Açıklama
2nd International Scientific Conference on Economic and Social Development (ESD) -- APR 05, 2013 -- Paris, FRANCE
Anahtar Kelimeler
Family-owned companies, Institutionalization, Institutionalization problems, Marketing management
Kaynak
Economic and Social Development: 2nd International Scientific Conference Book of Proceedings
WoS Q Değeri
N/A
