THE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMS

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dc.authoridYıldırım, Yıldırım/0000-0002-5851-7788
dc.authorwosidYıldırım, Yıldırım/AAP-9729-2020
dc.contributor.authorYucel, Mustafa
dc.contributor.authorYildirim, Yildirim
dc.date.accessioned2024-08-04T21:01:26Z
dc.date.available2024-08-04T21:01:26Z
dc.date.issued2013
dc.departmentİnönü Üniversitesien_US
dc.description2nd International Scientific Conference on Economic and Social Development (ESD) -- APR 05, 2013 -- Paris, FRANCEen_US
dc.description.abstractThis study was designed as theoretical and analyzed characteristics of family companies. In additon, we elaborate on management and administration problems of family-owned companies. The concept of unstitutonalization is defined and announced that the causes of the problems of intitutionalization. In this study, how marketing function is being carried out in family businesses and marketing issues of small businesses are examined. A function that is related to marketing - from pricing to advertising, customer relations to distribution were discussed in detail. As a result we present a few suggestions about marketing decisions taken in the family businesses. We believe that these suggestions will be important for each company which is defined as a small businesses.en_US
dc.description.sponsorshipVarazdin Dev & Entrepreneurship Agcy, Fac Commercial & Business Sci,Fakulteta Komercialne Poslovne Vede,Schiedel,Vindijaen_US
dc.identifier.endpage1530en_US
dc.identifier.isbn978-961-6825-73-3
dc.identifier.startpage1520en_US
dc.identifier.urihttps://hdl.handle.net/11616/104386
dc.identifier.wosWOS:000368000000151en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherVarazdin Development & Entrepreneurship Agencyen_US
dc.relation.ispartofEconomic and Social Development: 2nd International Scientific Conference Book of Proceedingsen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectFamily-owned companiesen_US
dc.subjectInstitutionalizationen_US
dc.subjectInstitutionalization problemsen_US
dc.subjectMarketing managementen_US
dc.titleTHE EFFECTIVENESS OF MARKETING MIX DECISIONS MADE IN THE FAMILY BUSINESSES HAVING INSTITUTIONALIZATION PROBLEMSen_US
dc.typeConference Objecten_US

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