Brand Personality in Independent Pharmacies

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dc.authoridGüneş, Gülsen/0000-0003-2021-7103
dc.authorwosidGüneş, Gülsen/ABG-9068-2020
dc.contributor.authorKose, Ismail Irfan
dc.contributor.authorGunes, Gulsen
dc.contributor.authorOzcelikay, Gulbin
dc.date.accessioned2024-08-04T20:40:22Z
dc.date.available2024-08-04T20:40:22Z
dc.date.issued2015
dc.departmentİnönü Üniversitesien_US
dc.description.abstractIn this thesis, functions of brand personalities are evaluated separately in order to determine the brand personalities of the pharmacies located in the city center of Ankara. The material of this work consists of 329 survey forms which are applied to pharmacy beneficiaries residing in Ankara. According to the results of this research; beneficiaries describes their pharmacies as sincere, hardworking, honest, reliable, self-confident, successful and kind which are the subcategories of brand personality. Besides, it is also observed that beneficiaries do not consider their pharmacies as unique or one and only (indispensable). There are remarkable points obtained as a result of this work. In terms of talent and appearance; pharmacies in shopping centers are meaningfully different from neighborhood pharmacies, pharmacies over an avenue and pharmacies close to the source of prescription. In addition to this; pharmacies' brand personalities are described diversely by beneficiaries according to their demographic characteristics such as age, gender, income level, education and profession. In conclusion; pharmacies do have brand personalities, although they are small businesses.en_US
dc.identifier.doi10.12991/mpj.2015190369214
dc.identifier.endpage245en_US
dc.identifier.issn1309-0801
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-84937839664en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage238en_US
dc.identifier.urihttps://doi.org/10.12991/mpj.2015190369214
dc.identifier.urihttps://hdl.handle.net/11616/96877
dc.identifier.volume19en_US
dc.identifier.wosWOS:000365086900009en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isotren_US
dc.publisherMarmara Univ, Fac Pharmacyen_US
dc.relation.ispartofMarmara Pharmaceutical Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPharmacyen_US
dc.subjectBranden_US
dc.subjectBrand Personalityen_US
dc.subjectDimensions of Brand Personalityen_US
dc.titleBrand Personality in Independent Pharmaciesen_US
dc.typeArticleen_US

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