Orientalist approaches in advertising: Sample advertising With Nike's "What will they say about you?" slogan

Basit Öğe Kaydı
dc.authorscopusid57571125000
dc.contributor.authorKirteke S.
dc.date.accessioned2024-08-04T20:04:04Z
dc.date.available2024-08-04T20:04:04Z
dc.date.issued2021
dc.departmentİnönü Üniversitesien_US
dc.description.abstractBrands offer indicators to audiences through advertisements in many topics such as political, ideological, economic, and cultural. In particular, while creating their advertisements, international brands make use of the indicators that assume the cultural and demographic structure of the geographic location they are published in and carry out advertising campaigns under the influence of Orientalism. With these advertisements, it is presented how the West shows the East with an Orientalist perspective to the audiences that the advertisement reaches both in the geographical location where it is published and in the international geography. Within the scope of this study, the Nike brand, which emerged in Western societies and became a big name in the international arena, the advertising campaign with the slogan "What will they say about you?" and the SHE (Saudi Heroines Empowering a Nation) advertisement were examined and compared with the method of semiotic analysis, and their relationships with Orientalism were explained. © 2021, IGI Global.en_US
dc.identifier.doi10.4018/978-1-7998-7180-4.ch055
dc.identifier.endpage990en_US
dc.identifier.isbn9781799871828
dc.identifier.isbn9781799871804
dc.identifier.scopus2-s2.0-85127943906en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage974en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-7180-4.ch055
dc.identifier.urihttps://hdl.handle.net/11616/92335
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Contemporary Approaches to Orientalism in Media and Beyonden_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subject[No Keyword]en_US
dc.titleOrientalist approaches in advertising: Sample advertising With Nike's "What will they say about you?" sloganen_US
dc.typeBook Chapteren_US

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu