Social Media Use of National Libraries: A Content Analysis Specific to Instagram

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dc.authorscopusid59228789700
dc.authorscopusid57189273806
dc.authorscopusid57352380000
dc.contributor.authorSolak B.B.
dc.contributor.authorGazi M.A.
dc.contributor.authorÇalışkan S.
dc.date.accessioned2024-08-04T20:00:45Z
dc.date.available2024-08-04T20:00:45Z
dc.date.issued2024
dc.departmentİnönü Üniversitesien_US
dc.description.abstractEurope’s top five most developed countries and five developing countries were determined based on the Human Development Index. The national libraries of these countries and the Instagram accounts of the National Library of the Presidency of Türkiye were examined, and content analysis was performed. Within the scope of content analysis, general views, post types, interaction data, purpose of sharing, narrative format of the content, personal values in the content, visual content, and message association themes were discussed. This study aims to reveal how national libraries use Instagram posts to interact with their target audiences. Within the scope of the study, Instagram posts shared by national libraries were analyzed through content analysis using the ReCall program. The findings showed that national libraries focus more on rational content and emphasize posts that highlight rootedness and nationalism rather than the goal of communicating with the masses or mobilizing users. It was also found that the posts of national libraries differed according to their Human Development Index values. In countries with a high Human Development Index, information and arts-related messages were more prominent, while in other countries, promotional and event-related content was more dominant. © 2024 The Author(s). Published with license by Taylor & Francis Group, LLC.en_US
dc.identifier.doi10.1080/10572317.2024.2380641
dc.identifier.issn1057-2317
dc.identifier.scopus2-s2.0-85199273198en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.urihttps://doi.org/10.1080/10572317.2024.2380641
dc.identifier.urihttps://hdl.handle.net/11616/90972
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherTaylor and Francis Ltd.en_US
dc.relation.ispartofInternational Information and Library Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectContent analysisen_US
dc.subjectInstagramen_US
dc.subjectlibrariesen_US
dc.subjectnational librariesen_US
dc.subjectsocial mediaen_US
dc.titleSocial Media Use of National Libraries: A Content Analysis Specific to Instagramen_US
dc.typeArticleen_US

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