The Relationship Between Influencer Exposure and Conspicuous Consumption: The Mediating Role of Social Comparison and FoMo
Küçük Resim Yok
Tarih
2025
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study examines the mediating roles of social comparison and FoMO in the effect of exposure to influencers on conspicuous consumption. The findings reveal a strong, positive, and significant relationship between the level of exposure to social media influencers and FoMO, and a moderate, positive, and significant relationship with conspicuous consumption. Additionally, the relationship between FoMO and conspicuous consumption is found to be strong, positive, and significant. However, no statistically significant relationships were identified between social comparison and the other variables. Moreover, FoMO was found to mediate the relationship between exposure to influencers and conspicuous consumption. The results suggest that, in the context of influencer exposure, FoMO functions as a significant external motivational factor influencing conspicuous consumption behavior. © 2026 by IGI Global Scientific Publishing. All rights reserved.
Açıklama
Anahtar Kelimeler
Conspicuous consumption, Mediating roles, Social media
Kaynak
Societal Approaches to AI, Psychology, and Digital Culture
WoS Q Değeri
Scopus Q Değeri
N/A
