MARKETING PROBLEMS OF AGRICULTURAL COOPERATIVES: AN APPLICATION IN BURDUR PROVINCE

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dc.contributor.authorNalci, Muhammet Murat
dc.contributor.authorTurk, Mevluet
dc.date.accessioned2024-08-04T20:11:42Z
dc.date.available2024-08-04T20:11:42Z
dc.date.issued2023
dc.departmentİnönü Üniversitesien_US
dc.description.abstractThe aim of this research is to determine the marketing problems encountered in agricultural cooperatives and the relationship between these problems and negative marketing performance. In this sense, survey questions regarding marketing environment problems, product-related problems, price-related problems, distribution related problems, promotion-related problems and negative marketing performance were asked to the cooperative managers. Another aim of the research is to determine the effect of marketing problems on negative marketing performance. In the research, a questionnaire was applied to 104 dairy cooperative managers in the province of Burdur using the full count method. As a result of the analysis, it was determined that there was a positive and moderate relationship between the variables (p<0.01). According to the regression analysis based on the relationship between the variables; It was found that problems related to price and promotion affect marketing performance negatively (p<0.01).en_US
dc.identifier.doi10.30798/makuiibf.1220128
dc.identifier.endpage1294en_US
dc.identifier.issn2149-1658
dc.identifier.issue2en_US
dc.identifier.startpage1267en_US
dc.identifier.trdizinid1191832en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.1220128
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/1191832
dc.identifier.urihttps://hdl.handle.net/11616/92939
dc.identifier.volume10en_US
dc.identifier.wosWOS:001045333700018en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherMehmet Akif Ersoy Univen_US
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Facultyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAgribusinessen_US
dc.subjectAgricultural Cooperativesen_US
dc.subjectMarketing in Agricultural Cooperativesen_US
dc.subjectMarketing Problems of Agricultural Cooperativesen_US
dc.titleMARKETING PROBLEMS OF AGRICULTURAL COOPERATIVES: AN APPLICATION IN BURDUR PROVINCEen_US
dc.typeArticleen_US

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