A Study on Intentions of Generation Z Consumers to Buy Recyclable Products

Basit Öğe Kaydı
dc.authorscopusid58237358800
dc.authorscopusid59166743700
dc.contributor.authorArmutcu B.
dc.contributor.authorTan M.F.
dc.date.accessioned2024-08-04T20:03:48Z
dc.date.available2024-08-04T20:03:48Z
dc.date.issued2023
dc.departmentİnönü Üniversitesien_US
dc.description.abstractAlthough consumers generally have a positive attitude towards recycled products, purchases of such products remain relatively low compared to the total volume of goods sold globally. This study seeks to add to the limited research literature on consumer attitudes and intentions with respect to purchasing recyclable products. In particular, we focus on Theory of Planned Behavior factors affecting recyclable product purchasing behavior of Generation Z consumers in the province of Iğdır in Türkiye. In addition, this study examines inclusion of an additional potential recyclable product purchase intentions antecedent, “receptivity to green advertising.” Data collected from the participants by questionnaire method were analyzed using Smart PLS4 and SPSS 26 programs. Our findings revealed that two theory of planned behavior antecedents (attitudes and perceived behavioral control) positively predicted Generation Z recyclable product purchase intentions, but the effect of subjective norms was not statistically significant. Moreover, “receptivity to green advertising” was positively associated with increased purchase intentions. © 2023 by the authors.en_US
dc.identifier.doi10.51300/JSM-2023-109
dc.identifier.endpage206en_US
dc.identifier.issn2766-0117
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85185327237en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage190en_US
dc.identifier.urihttps://doi.org/10.51300/JSM-2023-109
dc.identifier.urihttps://hdl.handle.net/11616/92103
dc.identifier.volume4en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherLuminous Insights LLCen_US
dc.relation.ispartofJournal of Sustainable Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectgeneration Zen_US
dc.subjectIğdıren_US
dc.subjectpurchasing behavioren_US
dc.subjectrecyclable producten_US
dc.subjectSustainable marketingen_US
dc.subjectTürkiyeen_US
dc.titleA Study on Intentions of Generation Z Consumers to Buy Recyclable Productsen_US
dc.typeArticleen_US

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