ARE WE READY FOR THE NEW NORMAL IN E-BUSINESS EDUCATION? SENTIMENT ANALYSIS OF LEARNERS' OPINIONS ON MOOCS

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dc.authoridDerindag, Omer Faruk/0000-0002-6693-0628
dc.authoridÇizmeci, Bülent/0000-0002-7722-6003
dc.authorwosidDerindag, Omer Faruk/ABI-2557-2020
dc.authorwosidÇizmeci, Bülent/ABC-1029-2021
dc.contributor.authorDerindag, O. F.
dc.contributor.authorCizmeci, B.
dc.date.accessioned2024-08-04T20:50:54Z
dc.date.available2024-08-04T20:50:54Z
dc.date.issued2021
dc.departmentİnönü Üniversitesien_US
dc.description.abstractIntroduction. The new digital economy and its constantly evolving paradigm have completely transformed the model of doing business and the learning methods. MOOCs (massive-open-online-courses) and micro-credentials are the educations interfaces, have become an important teaching environment tool. Distance learning has become an indispensable alternative teaching method in updating and transferring classical education materials according to real-world settings, especially for learners in higher education. Aim. The current research is aimed to address the society's readiness and attitude direction to the concept of MOOCs and distance learning, highlighting its emergence and inevitability for educational institutions of all types in order to make a fundamental change in their curricula, especially in e-business courses, which are the most demanded training courses on MOOCs platforms. Methodology and research methods. In the study, the awareness and recognition of the online community on the MOOCs concept is examined. in this direction, Turkish people's perception and attitudes toward MOOCs have been addressed via sentiment analysis on Eksi Sozluk, the largest social communication and discussion platform in Turkey. Results. According to the sentiment analysis results, it has been determined that 52% of respondents have positive judgments on distance education and MOOCs, 29% of responses are neutral and 18% are negative. In general, distance education and MOOCs are perceived as a useful new education model by the Turkish people. Scientific novelty. This paper is the first sentiment analysis of learners' opinions on MOOCs and distance learning in Turkey. Considering the increasing awareness of MOOCs and the need for e-business education, as the most demanded type of MOOCs, this is the first study investigating the priority of these two phenomena within the context of COVID-19. Practical significance. It is thought that this study will contribute to the stakeholders in terms of showing how MOOCs and micro-credentials have a high potential to understanding trends in education especially in the new normal after the COVID-19 pandemic. The holistic education model of institutions has difficulty meeting the competitive nature and result-oriented approach of the e-business ecosystem. This market reality requires the institutions to offer more to-the-point and applied education solutions. In terms of e-business (e-commerce, digital marketing) education, the importance of MOOCs as a solution-focused on how rather than what. has been comprehensively discussed in the paper.en_US
dc.description.sponsorshipInonu University Scientific Research Projects Coordination Unit [SBA-2021-2442]en_US
dc.description.sponsorshipThe present research is supported by Inonu University Scientific Research Projects Coordination Unit (Project No. SBA-2021-2442).en_US
dc.identifier.doi10.17853/1994-5639-2021-4-181-207
dc.identifier.endpage207en_US
dc.identifier.issn1994-5639
dc.identifier.issn2310-5828
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85120898392en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage181en_US
dc.identifier.urihttps://doi.org/10.17853/1994-5639-2021-4-181-207
dc.identifier.urihttps://hdl.handle.net/11616/100354
dc.identifier.volume23en_US
dc.identifier.wosWOS:000641565100007en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRussian State Vocational Pedagogical Univen_US
dc.relation.ispartofObrazovanie I Nauka-Education and Scienceen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMassive Open Online Courses (MOOCs)en_US
dc.subjecte-business educationen_US
dc.subjectonline marketing educationen_US
dc.subjectmicro-credentialsen_US
dc.subjectsentiment analysisen_US
dc.subjectdistance learningen_US
dc.titleARE WE READY FOR THE NEW NORMAL IN E-BUSINESS EDUCATION? SENTIMENT ANALYSIS OF LEARNERS' OPINIONS ON MOOCSen_US
dc.typeArticleen_US

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