6769 SAYILI SINAİ MÜLKİYET KANUNU’NA GÖRE MARKA HAKKINA TECAVÜZDEN DOĞAN İTİBAR KAYBI TAZMİNATI
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2020
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info:eu-repo/semantics/openAccess
Özet
Öz: Marka hakkına tecavüz fiilleri neticesinde marka hakkı sahibinin maddi ve manevi bütünlüğünün yanında doğrudan markanın itibarında da zarar ortaya çıkabileceğini öngören kanun koyucu, maddi ve manevi tazminat talepleri ile birlikte veya onlardan ayrı şekilde istenebilecek itibar kaybı tazminatını açıkça hükme bağlamıştır (SMK m.150/2). Markanın itibarı ile kastedilen, markanın tüketiciler nezdinde oluşturduğu saygınlık, güven duygusu, müşterilerin markaya olan rağbetidir. İtibar kaybı tazminatıyla marka imajında ortaya çıkan eksilmenin telâfi edilmesi amaçlanır. İtibar kaybı tazminatına hükmedilmesinde, tazminatın hukuki niteliği, şartları ve hesaplanması konuları büyük öneme sahiptir. Markanın, marka hakkı sahibinin mal varlığı değerlerine dâhil bir unsur olması gerekçesiyle markadaki itibar kaybının, marka hakkı sahibinin maddi; fakat dolaylı zararına yol açacağı düşünülmektedir. Markanın itibar kaybına yol açan tecavüz fiillerinin esas itibarıyla haksız fiil teşkil etmesi gerekçesiyle haksız fiil sorumluluğunun esaslarının geçerli olacağı kabul edilmektedir. Nihayet markanın, maddi olmayan mal varlığı unsuru olması gerekçesiyle itibarındaki kaybın hesaplanmasındaki güçlük, birtakım çözüm önerileri ile aşılmaya çalışılmış; bu hususta hâkime geniş bir takdir yetkisi verilmiştir. Bu çalışmamızda, borçlar hukuku temelli görüş ve değerlendirmelere markanın itibar kaybını ilgilendirdiği ölçüde temas edilmiş; bilhassa tazminatın hesaplanması konusunda uygulamaya ışık tutması amacıyla birtakım çözüm önerileri sunulmuştur.
Öz: The law-maker who set forth that, as a consequence of trademark infringements, damage would be inflicted directly on the reputation of trademark as well as the pecuniary and non-pecuniary integrity of trademark holder clearly ruled that compensation for the loss in reputation and pecuniary & non-pecuniary damages could be either jointly or separately claimed (Code of Industrial Property Law, Art.150/2). What is meant by trademark’s reputation pertains to the feeling of respect and trust expressed by consumers to the trademark and the magnitude of customer demand for the trademark. The compensation for the loss in reputation aims to compensate for the damage inflicted on the prestige of trademark. Issues such as the legal character, conditions and calculation of the compensation are highly important to the ruling to be delivered on the compensation for the loss in reputation. On the grounds that the trademark is a component of trademark holder’s assets, it is thought that the loss in trademark’s reputation will give rise to pecuniary, though indirect, damage to be incurred on the trademark holder. On account of the fact that any infringement bringing about the loss in trademark’s reputation is essentially a tortious act, it is accepted that rules regulating tortious liability will be applicable. To this end, by virtue of the fact that the trademark was a component of non-pecuniary assets, certain solutions were suggested to overcome the difficulty in calculating the loss in trademark’s reputation, and, in this respect, the judge was granted with broad judicial discretion. In this study, views and assessments based on the law of obligations were taken into consideration as long as they were related to the loss in trademark’s reputation, and certain solutions were proposed in order to light the way for the practical application particularly in relation to the calculation of compensation.
Öz: The law-maker who set forth that, as a consequence of trademark infringements, damage would be inflicted directly on the reputation of trademark as well as the pecuniary and non-pecuniary integrity of trademark holder clearly ruled that compensation for the loss in reputation and pecuniary & non-pecuniary damages could be either jointly or separately claimed (Code of Industrial Property Law, Art.150/2). What is meant by trademark’s reputation pertains to the feeling of respect and trust expressed by consumers to the trademark and the magnitude of customer demand for the trademark. The compensation for the loss in reputation aims to compensate for the damage inflicted on the prestige of trademark. Issues such as the legal character, conditions and calculation of the compensation are highly important to the ruling to be delivered on the compensation for the loss in reputation. On the grounds that the trademark is a component of trademark holder’s assets, it is thought that the loss in trademark’s reputation will give rise to pecuniary, though indirect, damage to be incurred on the trademark holder. On account of the fact that any infringement bringing about the loss in trademark’s reputation is essentially a tortious act, it is accepted that rules regulating tortious liability will be applicable. To this end, by virtue of the fact that the trademark was a component of non-pecuniary assets, certain solutions were suggested to overcome the difficulty in calculating the loss in trademark’s reputation, and, in this respect, the judge was granted with broad judicial discretion. In this study, views and assessments based on the law of obligations were taken into consideration as long as they were related to the loss in trademark’s reputation, and certain solutions were proposed in order to light the way for the practical application particularly in relation to the calculation of compensation.
Açıklama
Anahtar Kelimeler
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İnönü Üniversitesi Hukuk Fakültesi Dergisi
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Künye
AYTUĞAR B,KÜÇÜK S (2020). 6769 SAYILI SINAİ MÜLKİYET KANUNU’NA GÖRE MARKA HAKKINA TECAVÜZDEN DOĞAN İTİBAR KAYBI TAZMİNATI
. İnönü Üniversitesi Hukuk Fakültesi Dergisi, 11(1), 110 - 125. Doi: 10.21492/inuhfd.681480
